Customer’s first choice

Customer value ensures long-term business success. We aim to be number one in a majority of the markets where we operate. This is achieved through strong brands and innovative offerings.

Our strategic priorities to be the customer’s first choice include price leadership and providing a leading performance-based offering and superior basic and advanced services. We develop close relationships for customer insights, R&D benefits and for quick feedback when market conditions change. We have built trust over decades and with vast knowledge about customer needs we are a trusted advisor.

Across the organization we aim to advance the way we measure and improve customer value and customer satisfaction. In 2022 all of our divisions measured their customer satisfaction through structured methods. By 2025 they will be able to show verified improvements.

An example of customer insights is that small and medium enterprises need support in connecting equipment and creating a more efficient component manufacturing process. We are helping this customer group by being a partner in their digital journey, offering solutions and expertise to support them.

In our indirect channels we are training our partners to become more knowledgeable about our offerings so they can better solve customer problems with our solutions. We have also created a unique holistic customer offering in mining, closing the loop between mine plan­ning and mining operations.